About the Book
A COLD READ was a performance piece by photographer Thomas Ferrella and poet F J Bergmann for the John Michael Kohler Art Center. This idea borrows a technique from psychic readers called cold reading, which is the first reading between a psychic and a client. Our intent was to take Polaroid photographs of people, emphasizing their uniqueness, and then perform an immediate reading from these portraits. The interpretation, using a mechanical typewriter, was then placed alongside the Polaroid in a small book. These books were then displayed during the duration of the show, WORDPLAY. All booklets were returned to the participants.