22 minutes to a better business
How Behavioural Economics can help you tackle everyday business issues 2nd edition
by Bri Williams
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About the Book
Welcome to 22 Minutes to a Better Business, a quick dip into how Behavioural Economics can be applied to common business issues, making your business a better business.
The issues explored include budget cuts, headcount freezes, loss of market share, price rises, changing your channel mix, introducing service fees, need for big change, staff productivity, pay & reward, social media, securing investment, product launches, customer data and loyalty programs.
Features & Details
- Primary Category: Business & Economics
Project Option: Small Square, 7×7 in, 18×18 cm
# of Pages: 40
- Publish Date: Jun 03, 2011
- Language English
- Keywords Behavioural Economics, Behavioral Economics, Dan Ariely, Loss aversion, market share, price rises, channel mix, service fees, loyalty programs, customer service, pay and reward, incremental change, securing investment, product launches, customer data, social media, peoplepatterns, sales, contracts, budgets, headcount
Bri Williams is The Behaviour Changer, one of Australia's leading authorities on behavioural influence. Bri founded People Patterns in 2011, a specialist consultancy that helps improve the effectiveness of businesses and individuals through behavioural science. Bri's books make the science of influence easy to understand and apply.