About the Book
The artist Carl W. Jones asks: "Is contemporary art authentic, or a manufactured commodity product, sold to an ill-informed capitalist consumer?" In 2005, to answer this question, Carl appropiated Advertising and Contemporary Art 'tools and techniques' to create an 'artistic product' titled El Crayolas. This 'brand' was circulated through out the contemporary art world via: art exhibits, billboards, street posters, magazine and newspaper articles. The objective was to make the 'artistic product' real and authentic, by creating 'content', that was appropriated by the metamedia, and broadcast to the masses during the last nine years. These 'published messages' have now become the 'art'. The El Crayolas project demonstrates that artists in the 21st century are not made of genius, but are a 'commodity product' created by a consort of: curators, critics, gallery owners, journalists, marketers, and public relations using the metamedia.