Defying Gravity and Rising Above the Noise
The 8 Principles for Achieving and Maintaining Brand Elevation
by David Brier
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About the Book
Even more relevant in this age of social media-mania, carving out a brand is no longer a luxury but a necessity. With over 100 full-color photos of actual projects, this is the book honored that the late Steve Jobs was among those who own and value this book.
The principles are to the point, easy to use and effective as the tools that will help your business rise above the increasing level of noise. Gorgeously designed and art directed by DBD International.
With today's all-time high of message overload, businesses have a tough time standing out. Instead, many simply blend in, and spend a fortune trying to be heard or seen at all. The biggest problem is using common, me-too claims and brand pitches that sounds the same as everyone else, no matter different your brand may actually be. That's where we come in. David Brier, winner of over 300 industry awards, is the Chief Gravity Defyer for DBD International. Under his direction, clients across the US and internationally have seen the power of design and its ability to help products, events and services rise above the noise. In addition to writing widely published articles, David has authored of a number of books on design and typography along with many articles covering branding, packaging, design and what it means to change the world, one brand at a time.