About the Book
The Unmistakable Effect is a magazine to get you stoked on winning at your own game. But really? It's SO much more than that. It's a damn-good-time shindig, and you're invited. (Bring your friends!) It's a playbook for flipping how-it's-been-done on it's head. It's a break from the all of the striving. It's all curiosity + openness (and zero 'follow-my-proven-steps-to-success' bullshit). It's joining a gang of other peeps who are just as devoted to doing their own thing + creating epic shit in this world. It's a big ole' permission slip to ditch the rules and do things your way.