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      View The Little Book of Pricing and Payment by Bri WilliamsPreview
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      The Little Book of Pricing and Payment

      Getting customers to buy. Getting customers to pay.

      by Bri Williams

      This is the price your customers see. Edit list price

      Softcover
      Flexible, high-gloss laminated cover
      Instant PDF version
      Viewable on any device
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      About the Book

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      How you represent price is one of the biggest decisions you make as a business, so why risk getting it wrong?



      In The Little Book of Pricing and Payment, leading behavioural specialist Bri Williams details how to communicate pricing to maximise conversion.



      Bringing together the best of behavioural science, you’ll learn:

      · Whether to sequence your prices from highest or lowest or vice versa

      · Why products for pleasure should be priced differently to those that are functional

      · Whether rounded or non-rounded prices are best

      · The pros and cons of strategies like pay what you want, surge pricing and freemium models

      · How to convert free customers to paid

      · How to increase your fees without losing customers

      · Whether you should offer discounts or impose fees

      · How to get customers to pay on time

      · And much more!
      Author website
      https://www.briwilliams.com.au/
      Features & Details

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      • Primary Category: Business & Economics
      • Project Option: 6×9 in, 15×23 cm
        # of Pages: 120
      • Isbn
        • Softcover: 9780464736189
      • Publish Date: Oct 09, 2018
      • Language English
      • Keywords pricing, behavioural economics, conversion, sales
      See More
      About the Creator
      PeoplePat
      People Patterns
      Australia

      Bri Williams runs People Patterns, a boutique consultancy that helps improve the effectiveness of both businesses and individuals through behavioural science.

      Continue reading
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