Story is the Strategy
How Strategic Narrative Transforms Brands
by Woden
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This book may be found in online bookstores, like Amazon.com, using the ISBNs below:
Softcover ISBN:
9781714393398
About the Book
The world's most successful organizations all share one thing in common: they know how to tell their story in a clear, compelling way.
Developed by strategic brand storytelling firm Woden, Story is the Strategy lays out how organizations can develop their own brand story, and use it to align their teams, clarify their strategy, engage their customers, and achieve significant growth.
Developed by strategic brand storytelling firm Woden, Story is the Strategy lays out how organizations can develop their own brand story, and use it to align their teams, clarify their strategy, engage their customers, and achieve significant growth.
Author website
Features & Details
- Primary Category: Business & Economics
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Project Option: 6×9 in, 15×23 cm
# of Pages: 158 -
Isbn
- Softcover: 9781714393398
- Publish Date: Feb 06, 2020
- Language English
- Keywords strategy, marketing, branding, storytelling
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About the Creator
Woden
Philadelphia, PA
Woden helps organizations develop a clear, compelling strategic brand story—and align all they do behind that message.