How to sell books with email marketing: a guide for self-published bookmakers

Promoting & Marketing

How to sell books with email marketing: a guide for self-published bookmakers

In the dynamic world of self-publishing, one's success often hinges on effectively using a variety of marketing strategies. Email marketing is among the most powerful strategies, providing a way ...

How to make a coffee table book: A 10-step guide to getting started

Planning & Creating

How to make a coffee table book: A 10-step guide to getting started

Crafting a coffee table book is an art form that combines equal aspects of storytelling, visual allure, and production value. Coffee table books are the perfect platform for professional ...

Hit the Books with Dan Milnor: The Power of the Email Newsletter

Hit the Books with Dan Milnor: The Power of the Email Newsletter

My journey to newsletters was through blogging. And my journey to the humble blog was circuitous as well. I’m thankful for those journeys, because email newsletters have proved to ...

Printing

How to print your book: a guide for self-publishers

How to print your book: a guide for self-publishers

As a creative pursuing self-publishing, you have taken a giant leap by finishing your book. The next crucial phase is bringing your creation to life through printing. Book printing is ...

The history of print

The history of print

Every book is an achievement—the culmination of hard work to get new ideas on paper and out into the world. But the very existence of books represents a monumental ...

Mohawk Layflat Paper Types

Mohawk Layflat Paper Types

Explore our range of exquisite Layflat paper options, in partnership with Mohawk Fine Paper. A fourth-generation, family-owned company of makers, Mohawk has served the creative needs of designers, brand-owners, and ...

Web to Print for Business: Blurb’s API Print on Demand Services

Web to Print for Business: Blurb’s API Print on Demand Services

Printed content is a powerful tool for any business. And Blurb’s API Printing and Distribution Services can help you maximize its potential. Whether you’re providing a platform for clients to ...

Introducing Blurb’s New Economy Magazine Paper

Introducing Blurb’s New Economy Magazine Paper

This paper introduction was written by Bruce Watermann, Senior Vice President of Operations at Blurb. Blurb offers more paper choices than anyone in the print on demand publication business. As ...

What is offset printing?

What is offset printing?

Offset printing is an older, more traditional method of bookmaking. Each set of pages needs to have four custom plates made for each of the four inks used in ...

3 Reasons to Print on Demand

3 Reasons to Print on Demand

Print on demand is an exciting way to produce books and is relatively new—only about 15 years old. It has revolutionized book creation and the publishing market, from family ...

How to choose the best type of paper for your book

How to choose the best type of paper for your book

Most bookmaking projects start with the same first step: an idea. After that, the journey is different for everyone right up to the moment they publish. Wherever your journey ...

Dress it up: All About Blurb’s Custom Book Printing

About, Printing

Dress it up: All About Blurb’s Custom Book Printing

When Erin Hanson, a popular impressionist landscape painter out of Los Angeles, came to us to create a collection of her best work which she intended to sell online and at ...

Indigo, Inkjet, or Offset: Why We Offer All Three

Indigo, Inkjet, or Offset: Why We Offer All Three

Howie Fenton from IMG recently wrote a blog post for the xerox blog addressing what is the right "cross-over point" in book volume units to move between toner, inkjet, and offset printing. ...

How to Choose the Best Font for Print

How to Choose the Best Font for Print

With hundreds of fonts available, choosing the best font for print, and the right one for your book can feel daunting. But it doesn’t have to be. The key ...

What happens after you order your Blurb book?

What happens after you order your Blurb book?

You’ve spent a bit of time on your book project—editing, curating, collecting, designing, loving. Happy with the result you press the upload button that sends your book file upstream ...

Print on demand vs. offset printing for self-publishing

Printing, Self-Publishing

Print on demand vs. offset printing for self-publishing

When you enter the world of self-publishing, you quickly learn there’s a lot to learn—ideally before you publish. One decision you’ll face near the finish line is a big ...

Going Offset and Going POD

Going Offset and Going POD

I recently gave a talk at Inspire! International Book Fair on the differences between offset printing and print on demand. I’d assumed it’d be a sparsely attended talk. After ...

The pressing issue of how to print your book: Print on demand or offset

The pressing issue of how to print your book: Print on demand or offset

In the world of book printing, you have two options: POD (print on demand) and offset. POD is nimble, scalable, extremely cost-effective for small and single print runs, and ...

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