Promoting & Marketing

Your fingerprints are unique. No one else in the world has the exact same composition of grooves and swirls. The key to knowing how to stand out in a ...

When you’re getting ready to publish a book, it’s an exhilarating time. You want to set yourself up for a successful book launch and share your work with audiences ...

While you are busy promoting your book at live events and creating buzz on social media, it’s important to have a digital base where your readers can get all ...

Disclaimer: This is not a post about SEO or cracking the code to social media algorithms. It’s designed to help you develop a sustainable DIY approach to promoting yourself ...

Magazines have historically been the best marriage between commerce and content. They were some of the first publications to be sold to a mass-market, and they were the chosen ...

Pricing your book can be a little daunting. What’s too high? What’s too low? How do you know what to do? Here are a few terms to know and a ...

Maybe you knew all along you were going to sell your book. But maybe, after you’ve printed your book and passed it around, you’re surprised to hear so many ...

If you’ve made a book, getting it out into the world for others to enjoy is your next step. Here are three ways to sell your book: 1. The Blurb ...

Hit the Books with Dan Milnor is a monthly webinar about all things book-making and self-publishing. This month, we’re talking about selling and distribution, with a focus on Blurb’s Global Distribution Partner, ...

You have this great idea and you’ve done all the work to bring it to life, but now what? For some creatives, the act of creating was enough. They ...

­It’s a pattern, by now: There are new marketing trends emerging by the second. Every day brings a new social media platform we’re told we mustn’t ignore, or another ...

You’ve finished your book and you're eager to get it into the hands of your readers, of course. But before you publish and list your book for sale, take ...

Few things sell simply because they exist. When you’ve just spent time finishing a project, that can be hard to remember. It’s true: there’s a big difference between making your own ...

When it comes to selling your book and building your brand as an author, social media is your friend. Although my generation grew up with the internet, I can understand that it’s easier said ...

It’s a well-known fact that word-of-mouth sells more books than almost anything else. Beyond your friends and family, people “discover” your book because someone else is talking about it. ...

Millions of self-published books are released every year. So, how can you help yours stand out on the shelf? You’ll need a marketing plan that reaches beyond your immediate ...

If you've written a non-fiction book, congratulations! That’s quite an accomplishment. Next step: to make sure people buy that book! “Marketing a book essentially hinges on an author’s ability ...

You’ve probably heard that self-publishing requires a strong online presence. But what does that mean? We caught up with the web professionals at Weebly to find out how an ...

Guest post by Miral Sattar is the CEO of Bibliocrunch Google: It’s the black box where no one really knows what goes on in there. But it’s also the largest ...

With the holidays just around the corner, it’s a busy time of year for everyone. There’s plans to make, cards to send, and gifts to buy and wrap. But ...

When it comes to branding and marketing, no matter your business, how you communicate who you are and what you do is in flux. Do you exchange business cards, ...