Behind the Book: Up in Lights Winner

Behind the Books

Behind the Book: Up in Lights Winner

50 submissions, 5,000+ votes, and 5 panelists. One book, up in lights. Sit down with the winner of the digital billboard in Times Square, Paul Lanner, a passionate bookmaker dedicated ...

Hit the Books with Dan Milnor: Building a Creative Community

Hit the Books with Dan Milnor: Building a Creative Community

In the creative modern world, one of the hottest topics is community. Building community ranks at the very top of many creative to-do lists, and rightly so. With community ...

Where to sell your self-published book

Promoting & Marketing

Where to sell your self-published book

For some self-published creators, publishing a book is about personal achievement and creative satisfaction. But for others, self-publishing a book is a matter of business. If marketing, selling, and turning ...

How to plan a wedding shot list

How to plan a wedding shot list

After all the researching, planning, coordinating (and, let’s be honest, stressing), your wedding day is sure to be picture perfect. But what about the perfect pictures? That's why you ...

Blurb or MdBy: Which should you choose?

Blurb or MdBy: Which should you choose?

When you have a story to tell in print, your first order of business is finding the ideal book format. You've probably been researching Blurb and MdBy—looking at sizes, ...

Promoting & Marketing

Branding for photographers

Promoting & Marketing

Branding for photographers

Branding is essential to any successful photography business—whether you're a company, freelancer, or independent contractor. When you have a strong brand that resonates with your target audience, you can ...

Where to sell your self-published book

Promoting & Marketing

Where to sell your self-published book

For some self-published creators, publishing a book is about personal achievement and creative satisfaction. But for others, self-publishing a book is a matter of business. If marketing, selling, and turning ...

Blurb bestselling authors on self-publishing success in 2023

Promoting & Marketing

Blurb bestselling authors on self-publishing success in 2023

Self-publishing has come a long way in the past few years. What was once seen as a last resort for authors and photographers has become the preferred method for ...

How to Market Yourself

Promoting & Marketing

How to Market Yourself

Undivided attention is the currency of our time. We live in an “Attention Economy”.That’s why, perhaps more so than at any other point in history, knowing how to market ...

How to Stand Out in a Crowd

Promoting & Marketing

How to Stand Out in a Crowd

Your fingerprints are unique. No one else in the world has the exact same composition of grooves and swirls. The key to knowing how to stand out in a ...

How to Write a Press Release for a Book Launch

Promoting & Marketing

How to Write a Press Release for a Book Launch

When you’re getting ready to publish a book, it’s an exhilarating time. You want to set yourself up for a successful book launch and share your work with audiences ...

10 Tips for Creating a Successful Author Website

Promoting & Marketing

10 Tips for Creating a Successful Author Website

While you are busy promoting your book at live events and creating buzz on social media, it’s important to have a digital base where your readers can get all ...

10 ways to market your self-published book for better holiday sales

Promoting & Marketing

10 ways to market your self-published book for better holiday sales

While the holidays might seem far away now, it's never too early to start thinking about holiday marketing strategies for your self-published book this gift-giving season. Over the past ...

10 Tips to Help You Promote Yourself Online

Promoting & Marketing

10 Tips to Help You Promote Yourself Online

Disclaimer: This is not a post about SEO or cracking the code to social media algorithms. It’s designed to help you develop a sustainable DIY approach to promoting yourself ...

How to Sell Your Magazine for Profit

Promoting & Marketing

How to Sell Your Magazine for Profit

Magazines have historically been the best marriage between commerce and content. They were some of the first publications to be sold to a mass-market, and they were the chosen ...

Ultimate guide: book pricing for self-published creators

Promoting & Marketing

Ultimate guide: book pricing for self-published creators

So, you’ve created a unique book and are ready to share it with the world. You just need to know how to do your book pricing so that it ...

How to sell your self-published book on Amazon

Promoting & Marketing

How to sell your self-published book on Amazon

Selling your self-published book can be a great side hustle or a secondary income stream. When selling your book, you have plenty of distribution options—from local bookstores to online ...

3 Easy Ways to Sell Your Book

Promoting & Marketing

3 Easy Ways to Sell Your Book

If you’ve made a book, getting it out into the world for others to enjoy is your next step. Here are three ways to sell your book: https://www.youtube.com/watch?v=-g9dTtZstLo 1. The Blurb ...

How to Find and Connect with Your Book’s Target Audience

Promoting & Marketing

How to Find and Connect with Your Book’s Target Audience

You have this great idea and you’ve done all the work to bring it to life, but now what? For some creatives, the act of creating was enough. They ...

Promoting Your Book: 3 Crucial Tools

Promoting & Marketing

Promoting Your Book: 3 Crucial Tools

It’s a pattern, by now: There are new marketing trends emerging by the second. Every day brings a new social media platform we’re told we mustn’t ignore, or another ...

How book metadata optimization can help you sell

Promoting & Marketing

How book metadata optimization can help you sell

You’ve finished your book, and you’re eager to get it into the hands of your readers, of course. But before you publish and list your book for sale, whether ...

How to Market & Promote Your Self-Published Book

Promoting & Marketing

How to Market & Promote Your Self-Published Book

Few things sell simply because they exist. When you’ve just spent time finishing a project, that can be hard to remember. It’s true: there’s a big difference between making and self-publishing ...

How to Use Social Media to Sell Your Book

Promoting & Marketing

How to Use Social Media to Sell Your Book

When it comes to selling your book and building your brand as an author, social media is your friend. Although my generation grew up with the internet, I can understand that it’s easier said ...

Get People Talking: Making the Most of Book Reviews

Promoting & Marketing

Get People Talking: Making the Most of Book Reviews

It’s a well-known fact that word-of-mouth sells more books than almost anything else. Beyond your friends and family, people “discover” your book because someone else is talking about it. ...

Why Your Book Needs a Blog

Promoting & Marketing

Why Your Book Needs a Blog

Millions of self-published books are released every year. So, how can you help yours stand out on the shelf? You’ll need a marketing plan that reaches beyond your immediate ...

4 Marketing Tips For Launching Your Non-Fiction Book

Promoting & Marketing

4 Marketing Tips For Launching Your Non-Fiction Book

If you've written a non-fiction book, congratulations! That’s quite an accomplishment. Next step: to make sure people buy that book! “Marketing a book essentially hinges on an author’s ability ...

Why You Need an Author Website

Promoting & Marketing

Why You Need an Author Website

You’ve probably heard that self-publishing requires a strong online presence. But what does that mean? We caught up with the web professionals at Weebly to find out how an ...

How to master SEO as an author

Promoting & Marketing

How to master SEO as an author

Self-publishing usually involves self-promoting, and that doesn’t just mean getting the word out to anyone who’ll listen. Perhaps the most critical aspect of self-promotion is making sure that people ...

3 Reasons to Make and Sell a Book this Holiday

Promoting & Marketing

3 Reasons to Make and Sell a Book this Holiday

With the holidays just around the corner, it’s a busy time of year for everyone. There’s plans to make, cards to send, and gifts to buy and wrap. But ...

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