Lessons from Surprising, Self-Published Classics

It’s the dilemma of any serious content creator: Do I pursue traditional publishing, or do I go for it on my own? Traditional publishing possibly brings clout, recognition, and may save you the up-front cost of a large run. Self-publishing lets you retain total creative control, but even if you can afford it, you risk the stigma of something “self-published”—that it wasn’t “good enough” to go the traditional route. Today’s creative self-publishing platforms are capable of creating beautiful books, and auxiliary platforms like Reedsy can help you fill in the rest with marketing and PR. You can now piece together so many of the services offered by a traditional publisher, the disadvantages of self-publishing are falling away. If all that’s stopping you is the ancient stigma of self-publishing, consider these classics you may not even know were self-published. Each one has something to teach the book-maker who has something to show or something to say.

Beatrix Potter’s Peter Rabbit

After years of doing scientific illustrations, Potter had earned a reputation for excellent work, but struggled for recognition because she was an upper-class woman. When she sought to compile some stories and illustrations she had created for a young boy in her household, she was rejected by several publishers. She published the first run of The Tale of Peter Rabbit herself, and an editor noticed its success. The second run was traditionally published, and The Tale of Peter Rabbit is now one of the world’s most famous children’s books. When it came time to publish the next story in the series, her publisher wouldn’t print the books to her specifications—that is, cloth-bound and small enough for children’s hands—so she published this one herself as well. Eventually her publisher caved and picked up the books in the series and printed them the way she wanted. Because she stuck to her vision, Beatrix Potter revolutionized the way children’s books were printed, published, and merchandised.

Lesson: If you want something done right, be fearless about doing it yourself.

Thomas Paine’s Common Sense.

This small publication is often credited for igniting the American Revolution. At one point in American history, it was the single most popular book in the world, surpassing even the Bible. It was printed in nearly ten languages, and it was part of 250,000 American home libraries—a staggering number given the 18th-century America population. The thing is, Thomas Paine, (who was fired from his first printing job for printing incendiary materials) never made a dime on the work, and he chose that. He sold the work for cost and printed it at a lower cost to get it into as many hands as possible because he believed in what it said. Its success is attributed to not only its content, but that it was so inexpensive, everyone could afford it. Excerpts from the work are ubiquitous in texts that study politics, democracy, and history, and it’s still a widely read political text.

Lesson: Self-publishing is power when the math is more about a big audience than big profit.

Walt Whitman’s Leaves of Grass.

When Whitman published this work in the 19th century, the gatekeeping in the publishing world was slightly less stringent. Authors could get their work printed and sold in bookshops without many of today’s hurdles. The trouble is that they couldn’t get the reviews and recognition that was often needed for literary success. This didn’t stop Whitman when it came to this world-famous collection of ground-breaking poetry. Whitman posed as a critic and printed his own reviews in magazines like Harper’s and in newspapers. He spun his own rigorous PR campaign that’s striking in its shamelessness. Whitman stopped at nothing to get his work the recognition it deserved. Eventually, his ploy worked and he caught the eye of critics and traditional reviewers who helped his book take its place in the American canon.

Lesson: YOU are your own best marketer for your work. There’s no shame in doing what it takes to get your book in the spotlight.

Virginia Woolf, To the Lighthouse.

Woolf is famous in her own right as one of the foremost women in literature, but getting there wasn’t easy. Getting someone to print her work the way she wanted it done, even less so. She and her husband Leonard were frustrated by the creative restraints with traditional publishing. They wanted to produce books that traditional publishers might ignore because they were too costly to produce, or too ornate to be viable in the mass market. Woolf and her husband formed Hogarth Press to print just such books. She’s responsible for some of the most beautiful books in that era, including volumes of T.S. Eliot’s work with ornate, art-deco woodblock print covers. This story is near and dear to Blurb’s heart because Blurb was started in a similar way: Our founder Eileen Gittins couldn’t find anyone to print her photography books the way she wanted them printed, so she found a way to print beautiful books herself and make way for like-minded creatives to do the same.

Lesson: You really can make the book you want. Where there’s creative vision, there’s a way.

The Joy of Cooking, by Irma Rombauer.

This cookbook has been continuously in print since its first edition in the 1930s, which was self-published as a Depression-era business venture. After the death of her husband, author Irma Rombauer sank nearly all of her $6,000 savings into getting her collection of recipes printed. She peddled them out of her house and survived on the sales of the book until a mainstream publisher picked it up in 1936, when millions of copies found a home in three generations of kitchens.

Lesson: Your book means business! Self-publishing puts the profit plan in your hands.

There are dozens of more well-known books that started out as self-published works or gambles by the author. Both traditional publishing and self-publishing have their perks and their limitations, but if these examples show us anything, it’s that where there’s a will, there’s a way and anything’s possible.

Know a great self-published book? Share it in the comments below!


  • zorba1 says:
    Oct 30 at 12:46

    What to do if you are almost always broke? I have twenty two children’s stories gathering dust, one bio, six how to booklets, four teen stories. Some are on Amazon kindle, but they are not selling, i just received 14 cents from one 99 cent sale.
    I cannot afford an edit, let alone the high cost of advertising. I had a website, but abandoned it as i could not afford googles pay per click, nor did i understand how to use it.
    My wife and i raised 36 sexually abused children, we adopted five; no one else wanted. We also took in 150+ emergency shelter care kids over a period of 28 years. Mostly girls, they loved my stories, i wrote them for “our” kids. They would sit in a closet, away from adults and read them over and over. They laughed and eventually came out of their shells.
    I tried submitting them but nothing happened, two finally said they did not want stories for kids with talking animals.
    None of my stories are edited, most do not have covers or pictures, i do not know how to add pictures, or where to get good free pictures. I still have no blog, and when i submitted my stories the publishers wanted a query, i do not know how to write a query, i read ten different articles how to write a query. But i still do not know how to do it.
    I have stopped writing for two years now, what’s the sense, i cannot sell anything, we live on welfare and are broke most of the time. I’m 72 and cannot do what i love to do, write children’s stories.

  • Blurb Books says:
    Oct 31 at 04:42

    Hi @zorba1, thanks for sharing. Cost is definitely a challenge, but it sounds like you have some great stories that deserve to be shared.

    Self-publishing is a really empowering way to skip dealing with publishers and share material the way you want it to be shared – minus the editing or need for approval. Marketing can be accomplished through social media channels (blurb.com/blog/nyr-use-social-sell-book/), cultivating a community (blurb.com/blog/5-ways-find-connect-audience/), getting your stories reviewed (blurb.com/blog/market-self-published-book/), etc. It’s definitely not easy, but it will be worth it to get your stories heard and receive more wonderful feedback.

    A good place to start for beautiful and free pictures is a website called Unsplash (https://unsplash.com/). We’ve recently published another blog post on our favorite free resources: blurb.com/blog/favorite-free-resources-designers/.

    You’ve overcome many challenges so far. If writing is what you love to do, don’t give up!

  • Mushky Ginsburg says:
    Nov 2 at 01:53

    I’m interested in seeing the books. Can u send me a link to one?

  • zorba1 says:
    Nov 3 at 02:47

    What is your email, I’ll try to figure out how to do that. I had most on another computer in word 2007, but it crashed badly. I have a backup, but not all of them are on it. I have five on Amazon kindle, but in five years i have “earned” about $4.
    On this new computer i do not have word, the stories do not appear as they did in word, the 6 by 9 format they were in does not transfer, It is all messed up, i cannot afford word, it used to come free with the computers when you bought them.
    I do have most of them in type, and recently i started rewriting one on this computer.
    The bio is my fathers life, born in 1893, Icaria Greece. sailor, came to America 1909, joined Army 1917, veteran of the 332nd infantry regiment. I lifted his experience in the 332nd from the bio and started to make a book out of it. Then i stopped.
    I have several hundred pages of info about the 332nd, including diary’s, from the Army archives which they sent me free, they told me i could use anything i wanted; as long as i mentioned them.
    Plus my fathers first hand experience.
    If it were published, i would want it in two books one abridged and one as is. There are a lot of sex scenes and they are explicit. anyways…………

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