Executive Team

Rix Kramlich

Chief Executive Officer

Rix Kramlich is a software veteran and entrepreneur with unique and balanced experience in both large enterprise and start-up environments. He has 6 start-up exits to his credit and has held senior management roles in public companies such as Macromedia, i2 Technologies and ABB. Prior to Blurb, Rix was a co-founder and CEO of a fintech start-up that was acquired in September of 2017.

Creativity has defined Rix’s entire life as both a producer and appreciator. He grew up drawing and painting as a passionate pastime, which translated into a degree in architecture from the University of California at Berkeley. He became a practicing architect and embraced the first-generation of CAD technologies, which led to a product management role at a start-up in San Francisco that later became Macromedia. At Macromedia, which was later acquired by Adobe Systems, he managed a number of product lines including the creation and launch of its first bundled product, The Freehand Graphics Studio, targeted at the print market.

For the second part of his career, Rix bridged into the enterprise software market with experience in B2B markets such as supply chain, manufacturing and CRM with executive roles in marketing and business development.

Rix originally joined Blurb in October of 2017 to develop the business’ growth strategy and is now excited to lead Blurb to its next level of success in the capacity of the company’s CEO.

Rix Kramlich

Rix's favorite quote:
"Attitude is a little thing that makes a big difference."
—Sir Winston Churchill

Rix's first Blurb Book:
Bhutan: A Soulful Journey is a large format photo book that captures the beauty and soul of this unique place as seen through the lens of wife Sharon’s camera during her journey across the country by bike.

Raj Seshadri

Chief Financial Officer

With over two decades of CFO and financial consulting experience, Raj Seshadri has a proven track record of developing and executing business models for profitability and growth. Working in a range of industries, from SAAS, ecommerce, and media to specialty retail and specialty construction, he has been the driving force behind successful strategic financial initiatives including fundraising, recapitalizations, and M&A events.

Prior to joining Blurb, Raj was CFO for a private-equity owned holding company, where he led and successfully concluded its M&A transaction. Before this, as CFO, he led the effort to restructure the balance sheet of a NASDAQ-listed public company with $40+ million in assets, raising cash from spin-offs, consolidating operations, and rationalizing its cost structure.

Earlier in his career, Raj held the position of CFO at venture fund and entrepreneur owned companies, including a specialty construction company which grew through acquisitions in a roll-up model. In addition, as CEO of both a media company and a specialty retail chain, he successfully led funding efforts from institutional investors.

Raj started his career at a regional investment banking firm working on IPOs. He has an MBA with Distinction, from the Stephen A. Ross School of Management at the University of Michigan, and an undergraduate degree in Engineering from the Indian Institute of Technology. He has also served on the Board of Governors of the Financial Executives Institute, Silicon Valley Chapter.

Raj Seshadri

Raj’s favorite quote:
"The most valuable asset is a tradition of success."
—Field Marshal Viscount William Slim

Paramita Bhattacharya

Chief Marketing Officer

Paramita Bhattacharya is a transformational global marketing leader, experienced in building and scaling business growth through a combination of marketing vision, go-to-market strategies, and operational management.

She has worked extensively across the technology industry including in the Americas, Europe, and China. Throughout her career Paramita has combined her expertise in creating customer experiences and brand innovation with integrated communications, partnerships, ecosystem development, and a customer-focused, data-oriented marketing framework to drive success.

A start in large advertising agencies such as McCann and JWT, gave Paramita a strong foundation in creative expression and brand storytelling. Her keen interest in the potential of visual & digital platforms and an MFA degree in Communication Arts, meant she was a natural early adopter of the digital technology revolution in Silicon Valley. For two decades, Paramita honed her craft at global Fortune 500 companies such as Adobe, Hitachi, and Nokia. Under her leadership, business growth was driven through award winning brand, website, digital, product, sales, and communications campaigns.

A storyteller at heart, Paramita enjoys the intersection of media, design, and technology and the creative possibilities it can bring. She is involved with CMO advisory boards and mentorship organizations and regularly speaks at industry panels and conferences.

Paramita joined Blurb in January of 2020 and is excited to lead the company into its next phase of market and commercial success.

Paramita Bhattacharya

Paramita’s favorite quote:
"Do not go where the path may lead, go instead where there is no path and leave a trail."
—Ralph Waldo Emerson

Paramita's first Blurb Book:
A special 16th birthday gift; a photo book depicting a mother daughter relationship, experiences, and journey through the years.

David Newhoff

Vice President, Product

David Newhoff is a purpose-driven product and technology leader with 20 years of experience building strong teams that deliver innovative technologies and delightful customer experiences. As VP of Product, he leads the product management and design team at Blurb.

David has a history of creating product cultures, built on his commitment to short customer feedback loops, strong biases toward actionable, data-driven insights, and measurable customer satisfaction. Recently at Kodak Alaris, he launched a new office for the Kodak Moments B2C business in San Francisco, leading the product, design, and full-stack technology, image and data science teams. During his time at HP, David built a new mobile team of product owners, engineers, and designers that launched top-ranking, cutting-edge photo creative, sharing, and e-commerce experiences on both iOS and Android. He also has SaaS experience, building publishing systems, document indexing/classification systems, and data visualization platforms.

His favorite product management advice? Fall in love with the problem, not the solution.

At university David studied History, Computer Science, and Art History. When he’s not focused on product, he loves travel, photography, sailing, hiking, soccer, and spending quality time with his family. He has two daughters who are, not surprisingly, the main characters in the many photo books he has created over the years.

David Newhoff

David’s favorite quote:
"Art is not what you see, but what you make others see."
—Edgar Degas

David’s First Blurb Book:
A Year at Sea - A sailing and photo travel log written during a year-long trip from Florida to the Caribbean followed by an Atlantic crossing to mainland Europe.

Bruce Watermann

Senior Vice President, Operations

In 2005, color print-on-demand books were too expensive to be practical for authors and businesses. Bruce Watermann’s task as part of the founding executive team at Blurb was to solve that problem and he changed the industry in the process, taking the company from $0 to $40M+ in revenue and profitability three years after launch.

As Blurb’s SVP Operations, Bruce Watermann oversees global print production strategy and technology, partner relationships, customer support, volume sales, and fulfillment. He is responsible for the creation of what is widely regarded as the most comprehensive and agile digital and offset print network in the self-publishing industry, with multiple locations in North America, Europe, and Asia-Pacific.

Bruce has worked in the photography and printing industries for over 40 years, merging traditional skills with state-of-the-art digital technologies to accurately represent fine art and photo imagery. Prior to joining Blurb, Bruce worked as an executive consultant to the digital imaging industry, advising established companies and start-ups including Apple, Hewlett-Packard, Costco, art.com, and MyPublisher in developing efficient and forward-thinking processes to promote access and sales of photography, fine art, and photo products.

He was a member of the senior management team that took Bill Gates’ Corbis Corporation out of R&D into a real-world business as Director of Global Imaging Operations from 1994-2000. From 1981-1993 Bruce was Vice President-Production for Pacific Color, Inc., the Pacific Northwest’s premier digital and photographic imaging laboratory, at the introduction of analog-to-digital conversion, supporting clients including Microsoft, Adobe, Weyerhaeuser, Westin Hotels and PhotoDisc.

Bruce Watermann

Bruce’s favorite quote:
"If a man only likes victory he must always come late for the battle."
—G.K. Chesterton

Bruce’s first Blurb book:
Mariner Memories (Seattle Mariners, that is)

Jacob Waddles

Vice President, Engineering

Jacob Waddles is a seasoned technical leader with more than 15 years of hands-on experience driving strategic business initiatives forward. He has a proven track record of delivering innovative technical solutions for both start-ups and Fortune 500 enterprises, across industries as diverse as online advertising, financial services, pharmaceuticals, and distribution.

Jacob wrote his first line of code in the 4th grade. And although he might not have known it at the time, it started him down the path that led him to Blurb. Along the way he studied Computer Science at Cal Poly, San Luis Obispo and earned a BS in Business with a concentration in Management Information Systems. Leveraging his knowledge of software and business Jacob became an engineering consultant, a role which shaped and honed his strategic approach to problem solving. At Blurb, Jacob continues to marry his love of tackling technical challenges with his foundation in business acumen to help move the company forward.

As VP of Engineering, Jacob leads the development of Blurb’s overall technology vision and strategy. He manages the company’s engineering roadmap, ensuring the successful delivery of operational goals, from initial concept through to implementation, and provides comprehensive, ongoing support to all service operations.

Jacob Waddles

Jacob’s favorite quote:
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
—Maya Angelou

Jacob’s First Blurb Book:
Father and Son a Requiem - a book that captures the adventures, big and small, of my son and I.

Board of Directors

Eileen Gittins

Founder, Executive Chairman

John Balen

Canaan Partners

Gordon Crovitz


Rix Kramlich


Todd Larsen


Bill Woodward

Anthem Venture Partners