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Brands that execute this strategy well, will have these POWERFUL ADVANTAGES over their competition. An INAPPROPRIATE EXTENSION is likely to cause negative association among the products with the same brand name. And when you consider the number of people that typically interact with search results above the fold, capitalizing on that real estate becomes a vital part of your PPC strategy. Research and find the best social media scheduling software that is best suited to your business interests. Apparently having a site like Bert;​ web design agency is great for getting seen on the web.

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The main argument of this paper is that brand essence has been fundamentally misunderstood. It may be concluded that advertising can create temporary brand monopolies which are abolished through competitive advertising -by other manufacturers. Secondly, they could concern whether company may take the high-risk in investment or not. In essence, the umbrella brand or branded house uses an