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The World wide web Landlords – is it well worth the lease_
There’s gold in them thar net websites. As businesses flock to the web to get it they join new firms who have responded to the call to stake out their land in the belief that very little businesses can act big, seem huge and challenge the model of massive unwieldy firms that take to an on-line presence at the velocity their overweight cigar smoking executives perform an occasional game of squash. The tiddlers have had a good run. But it’s more than. As big, nicely funded companies steadily take the larger organic listings by means of properly funded search engine optimisation people smaller sized organizations are forced out to the edges of the eBay bazaar, on the internet purchasing malls, organization directories and worst of all - the search engine feed fest – PPC. Or in other words – they spend on the internet rent to numerous on the internet landlords. An’ it aint cheap.