About

Netflix, once proudly ad-free, made headlines in late 2022 when it launched its ad-supported subscription tier — a bold shift from its original business model. For years, the platform focused on premium, uninterrupted content. But as growth plateaued and competition intensified, Netflix joined the broader streaming trend of monetizing content through advertising. So exactly what does this mean for brands, marketers, and viewers? Why Netflix Introduced Ads Several factors pushed Netflix toward advertising: Subscriber Growth Challenges: As the streaming market matured, Netflix experienced slowdowns in new user growth, specially in saturated markets such as the U.S. Revenue Diversification: Ads provide a new income stream without raising prices for existing users. Market Pressure: Competitors like Hulu, Disney+, and HBO Max already offer ad-supported plans — and successfully monetize them. Netflix responded by launching the “Basi