About the Book
The series incorporates photography, sculpture, and installation art as mediums I use to portray myself in a series named “Love and everything it’s not.”
On the surface, my artwork seems simple because I am using and making references from everyday life. My life. Your life. And society in general. By creating a depiction of my life's experiences through art, the viewer enters a comfortable yet unsettling reality. Nothing is what it really seems; that would have been a more blunt title to explain my art. So why did I name the exhibition, "Love and Everything It's Not." Because it is catchy and irritating. The title says what the exhibition is about, yet explains nothing. Yet, I try to be as obvious as possible about the intent of my work, but for the most part in a subtle manner. The viewer gets a glimpse into my perception, my relationship to my environment.
Born in Zurich, Switzerland, Nicolai Froehlich has a modern, yet classic sensibility stemming from his fine art photography and film background. His work has been used for advertising and has been exhibited in museums and galleries. Contact him for assignment work for corporations, publications, and individuals and for stock photography use of select work. More information at http://happynick.com