About the Book
We guide brands in the discovery and definition of their messaging and identity. At Citizen + Co. we build brands for the good of society. When you really know how to tell the story of your brand and what makes its identity unique, you can have great impact. But, if told poorly or poorly understood, it can have the opposite effect. The clarity in how to communicate this identity comes when we do the healthy work of introspection: digging into the biology of communication and the psychology behind why we exist, who we exist for, and why it matters. If you know your brand needs greater clarity on any level, then let's get a conversation going.