Why Your Self-Published Book Needs a Book Party

First, let me tell you about one of the stranger book parties I ever went to for a self-published book. I was there in my capacity as cover designer. It was at a bike-messenger bar in San Francisco. Most of the necessary ingredients were there: Copies of the book, plenty of libations (though you had to buy your own), and the author with his pen. But there was also too much noise. And too many people who had no idea what was going on. In the end, the author did end up selling an extra copy of his book to a very drunk man who underpaid him and told an endless story about an Eskimo on mind-altering drugs.

In short, the venue was wrong, and there was too little planning. No attempt was made to reach outside his circle of friends. His one extra customer, while enthusiastic, wasn’t what we’d call an influencer. But it doesn’t have to be like this.

Last year, I went to an entirely different kind of book party at a San Francisco gallery. Ten self-published authors were on hand, with plenty of books and supporting materials. There was wine, but also a more focused crowd. Scheduled as it was on “First Thursdays,” a monthly gallery crawl, there was a celebratory atmosphere. It had all the right ingredients: Context, promotion, and a steady supply of people, some who knew about the signing, and some who did not. The authors were also prepared. Many had bookmarks, business cards, and prints from their books, so even if someone didn’t buy a book, they could still leave with some solid information.

It looked good. It felt good. And it was professional.

So, if you’re considering a book party of your very own, here are some things to consider:

1. There’s strength in numbers. Having a group of authors present increases the event pull. You’ll gain from their audience. They’ll gain from yours.
2. The right venue. Make it a public venue, but an appropriate one. Partner with a gallery or a bookstore. Also, if you’re reading, consider having a PA system.
3. Promote it. You might use your Facebook page, a coffee shop’s bulletin board, a local blog. Be selective and focused. Let people know what’s in it for them.
4. Have swag. Bookmarks, business cards, and prints (if your book has visual content) are great giveaways to make sure attendees remember you, and your book.
5. Set realistic expectations for your book party. Are you hoping to sell books? Just get your name out there? Build a community with other writers? How will you measure your success?
6. Serve refreshments. It doesn’t have to be alcohol, but people will stay longer if you have something else to offer.

And remember, ultimately this is a party for you and your book. It’s a chance to celebrate your considerable accomplishment and thank all those who helped you out along the way. So it should be done your way, with your book in mind.