About the Book
NEW Cream in Focus: Mobile report examines the social, business and technical issues and ideas surrounding today's mobile marketing landscape. With 70+ pages packed with data, trends, and essays, the report also features case studies from Lynx, McDonald’s, Nike, Red Cross, Rimmel, Tiger Beer, Samsung and Mazda.
Aimed at marketers and agencies who want to explore marketing on mobile, or maximise the campaigns they already have planned, topics in the report include: an inclusive approach to marketing on mobile; personalisation vs privacy; reaching, engaging, converting and analysing your target audience, plus the essentials for mobile CRM success.
Cream: Home to the world’s best marcomms innovation. Cream is an online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Cream’s user-friendly interface grants access to a library of over 2,500 case studies of leading marcomms innovation, collected from more than 250 expert spotters in every major market around the world. A suite of comparative tools allows you to benchmark the quality of your ideas against these market leading examples, learn from best practice and keep up to date with the latest trends. Daily news and analysis, reports and insight from the Cream editorial teams combines with the online library to provide you with competitive advantage, all via your desktop.