About the Book
This book is an inspiring tale of our Dad, a seemingly “curmudgeonly old British man” who lives through his actions, rather than his words. Underneath the crust is a man who inspires others to live life through adventure. Within these pages you will hear tales of friendships formed in the belly of a cave, perseverance through reaching the summit of a mountain with his mates, epic situations while leading backcountry excursions with troubled youth, and how there’s nothing better than painting life’s sweetest memories of adventure on to watercolor paper for the world to see.
We want to share his story so that people can know life experiences do matter. The lives you touch in the process are a bonus.
Ian was raised in his family’s design agency, and learned the business and all aspects of real world design at his father’s side before embarking on his own design career. Ian draws from his experience as an entrepreneur, husband, father of seven, and servant of Jesus Christ. All aspects of Serff Creative’s business are based upon biblical principles of integrity, service to others, honesty, and valuing relationships.