Mr. Federico Hernandez Ruiz has been the director of the California peaches, nectarines and plums market representation in Mexico since 2103 and for the past 9 years, has collaborated with a diverse group of consultants and consumer goods experts and have been involved in food projects that range from candy, pet food, bread, cereal and fish brands. The category mix has given Mr. Hernandez the opportunity to understand consumption needs, behaviors and most of all, products and brands consumer approaches resulting in a wider scope of solutions.
100% Spanish – English bilingual.
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