Fast Company expert blogger, award-winning brand identity and rebranding veteran David Brier (with over 350 international recognitions) reveals the strategic principles that have helped clients earn millions in increased business and revenue.
Even more relevant in this age of social media-mania, carving out a brand is no longer a luxury but a necessity. With over 100 full-color photos of actual projects, this is the book that is honored to have Donald Trump and the late Steve Jobs among those who own this book.
The principles are to the point, easy to use and effective as the tools that will help your business rise above the increasing level of noise. Gorgeously designed and art directed by DBD International.