Blurb® Introduces Blurb BookSmart® 2.0, New 12x12 Large Square Book Size

Upgraded software provides more control over book design process, elevates bookmaking experience for creative professionals

San Francisco, Calif.
June 02, 2009

Blurb®, the creative publishing and marketing platform that enables anyone to design, publish, share and sell bookstore-quality books, today announced the release of Blurb BookSmart® 2.0, and introduced its new 12x12 Large Square book offering, available immediately. The 12x12 Large Square book is available in Hardcover and Hardcover ImageWrap, and can be ordered with Premium Paper. BookSmart 2.0 is available for download now at

BookSmart 2.0 includes many new features that give creative professionals full control in the customization of their book layouts, down to the pixel. The introduction of flexible containers allows bookmakers to control the size, location, layers and content type of all elements on the page. Precision tool bars, gridlines for quick visual guidance, and the ability to save designed pages as custom layouts for reuse all elevate the bookmaking experience and offer extended flexibility for advanced users and consumers alike.

“Extending the photographic process into bookmaking is a natural progression,” says Dan Milnor, professional photographer. “I’m a photographer, not a designer, but from time to time I need more flexibility in my book design. Having the ability to move things around using flexible containers without having to buy, install and learn a heavy-duty, expensive design program is perfect for my bookmaking needs.”

“The flexibility of the new 12x12 book size is ideal for photographers who shoot square format, as well as those who have a mix of portrait and landscape images,” said Eileen Gittins, founder and CEO of Blurb. “We are particularly pleased that the new BookSmart 2.0 also enables folks to expand, move, and add text and image containers on any layout – a degree of flexibility that our customers have been asking for. Both of these innovations have been under development for several months, and when coupled with many performance and stability improvements in BookSmart, represent a big leap forward for Blurb.”

BookSmart 2.0 has improved workflow with the new option to save custom book templates for use on other book projects, greatly improving the workflow for professionals who want to reuse custom templates on similar projects. BookSmart 2.0 also features improved image and text handling, including the ability to find and replace text, and faster loading and caching of images. Additional features include 24-bit color support, and improved support for Vista.

Blurb will be showcasing samples of the new 12x12 Large Square books at the HOW Design Conference in Austin, TX in June. Blurb BookSmart 2.0 is available for download immediately at

About Blurb®

Blurb® was founded on the premise that everyone – not just the talented few – should be able to publish, share, and distribute beautifully realized digital and print books with first class production values. Whether creating books for friends and family, for business colleagues and prospects, or for global audiences who may wish to buy your book, Blurb’s platform is built for you. By creating a business model that enables the company to profit on a unit of one, Blurb has opened up the world of publishing to everyone who has access to a computer and a story to tell.

Blurb’s independent publishing platform offers the ability to design, publish, share, market, distribute, and sell both digital and print books. Further, Blurb puts book creators in full control by providing a comprehensive publishing toolkit: a suite of free book design tools including Blurb BookWright™, an Adobe InDesign® plugin and Adobe Lightroom® integration, a variety of print and distribution options, book format and paper choices, and online selling and social sharing tools.

Launched in 2006 by CEO Eileen Gittins, Blurb now enjoys global scale via more than one million book authors, resulting in nearly three million unique book titles so far.