Promoting & Marketing

Writing, publishing, and promoting a book in your own language is one thing. Translating your book is another thing completely. If you want to sell your book internationally, you ...

When we think of a book party, we tend to think of chic, Manhattan affairs. Norman Mailer—or rather his ghost—is there. At any moment Michiko Kakutani just might walk ...

There are loads of social media resources to help budding self-publishers become part of the conversation, but none so effective as Goodreads. Which is why we asked Michelle Booth, ...

For all the romantic notions of writers sitting alone, hacking away in anonymity on their manuscript (with or without a bottle of bourbon and smoldering ashtray full of cigarettes), ...

For authors, writing groups are incredibly valuable in terms of feedback, motivation, and inspiration. A good group can keep you on your toes when it comes to plot, character ...

Writing and self-publishing a book is hard work. As is marketing that book before and after launch. But when you distribute your book through Amazon, getting reviews may be ...

Blurb books aren’t just beautiful objects—they’re also powerful tools you can use for self-promotion. Your recipes, your photography, your collections, your passions. Yes, yes, you’ve heard pitches like this ...

Building buzz around a book is a long-term project, one built up gradually from many small efforts. Earning positive reviews for your work is a big step forward, but ...

You’ve invested a lot of time and effort to produce your book, and it’s almost done. The last thing you want to do is give away free copies, because ...

Every author thinks about marketing his or her book. But those thoughts are usually centered on a post-launch scenario. And that’s a mistake. While you will certainly spend a ...