Promoting & Marketing

If you've written a non-fiction book, congratulations! That’s quite an accomplishment. Next step: to make sure people buy that book! “Marketing a book essentially hinges on an author’s ability ...

You’ve probably heard that self-publishing requires a strong online presence. But what does that mean? We caught up with the web professionals at Weebly to find out how an ...

Self-publishing usually involves self-promoting, and that doesn’t just mean getting the word out to anyone who’ll listen. Perhaps the most critical aspect of self-promotion is making sure that people ...

With the holidays just around the corner, it’s a busy time of year for everyone. There’s plans to make, cards to send, and gifts to buy and wrap. But ...

When you create something to print and sell yourself, you are working as your own publisher. This is a big deal and an exciting thing! You may not have ...

Blurb has joined forces with Reedsy to allow authors to seamlessly create, edit, print, and distribute their books. For fans of our Dream Team, Reedsy is another helpful resource ...

Anyone trying to share or sell something knows the power of showing a little upfront—just a taste to get people interested. Blurb’s Book Preview tool offers you the chance ...

Creating a book can be a time-consuming and iterative process. Along the way, your work evolves and benefits from feedback and input. Generating an audience early locks in customers for ...

Books are like people. Some are homebodies: personal projects that reflect the closeness and connection of family and friends whereas some are made to travel—to be sold, seen, and ...

When a young author’s debut novel has four and a half stars based on 22 customer reviews you take notice. Such is the case with Isis Sousa’s Night of ...

You’ve already done the heavy lifting. You conceived an idea for a book and committed to the idea of publishing it. But how should you price your book? This ...

There are lots of different reasons to make your own book. Some are personal projects that reflect the closeness and connection of family and friends. And some are made ...

You have just finished your self-published book. Now what? If you’re looking to sell your book—whether it’s a memoir, photography tome, or cookbook—you need to drive awareness of your ...

A few weeks back, at the Toronto International Book Fair, I met Louise Courey Nadeau, author ofMagelica’s Voyage, a self-published early reader book. Nadeau is a smart, independent, and ...

The idea of publishing in installments is nothing new. In fact, Charles Dickens’ The Posthumous Papers of the Pickwick Club is one of the first serial novels to be ...

Social media. Sure, you’ve heard of it. You probably use it. And as an author, you need to use it to promote to your book. After all, it’s a ...

You wrote a book, published it, and want it to sell, sell, sell. When it comes to the world of self-publishing, building an audience of readers is the first ...

Writing, publishing, and promoting a book in your own language is one thing. Translating your book is another thing completely. If you want to sell your book internationally, you ...

When we think of a book party, we tend to think of chic, Manhattan affairs. Norman Mailer—or rather his ghost—is there. At any moment Michiko Kakutani just might walk ...

There are loads of social media resources to help budding self-publishers become part of the conversation, but none so effective as Goodreads. Which is why we asked Michelle Booth, ...

For all the romantic notions of writers sitting alone, hacking away in anonymity on their manuscript (with or without a bottle of bourbon and smoldering ashtray full of cigarettes), ...